IoT “accelerating the globalisation of food production and processing”
The rise of the Internet of Things is having a major impact on the growth of food production, according to new research.
technology
White paper: How to future-proof your business against the new, agile kids on the block
With challenger brands such as Netflix and Airbnb shaking up the marketplace, a new paper from Amaze explores why disruption occurs, how challenger brands are harnessing it to their advantage and the steps businesses need to take to succeed in the future.
Google trains self -driving Waymo minivans to work with emergency services
Waymo, the self-driving car project run by Google, recently spent some time with the Chandler Police and Fire in Arizona for an “emergency vehicle testing day.”
Deutsche Telekom expands into German TV with set top box
Deutsche Telekom Group, the second largest multinational operator in Europe, is working with Zenterio, a leading TV technology and services provider, on an ambitious project to modernise the TV subscriber experience in Germany with one of the market’s largest deployments of IPTV set top boxes.
Next-gen programmatic marketing: Improve Digital adds header bidding solution
Ad monetisation technology platform Improve Digital is launching a header bidding solution as stepping stone towards the next level of programmatic advertising.
Foxtons optimises targeted messages with Oracle Marketing Cloud
Foxtons has teamed up with Oracle Marketing Cloud and Foxtons Estate Agent, to transformed the estate agent’s A/B testing and optimisation strategy to better target leads.
Swinton insurance gives analytics an AI boost with Jaywing
Insurance broker Swinton Group is boosting its cross-channel attribution strategy with Jaywing, using a blend of machine learning techniques and advanced technology to drive ROI.
Amstel lets consumers ‘Snatch’ free pints via augmented reality game
Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a nationwide sampling campaign.
Push Doctor raises $26.1m for digital health services
Europe’s largest digital health provider Push Doctor has announced that it has raised $26.1m in a Series B funding round led by ADV and Draper Esprit, taking the total funding for Push Doctor to date to over $37.5M.
Mastercard uses artificial intelligence to protect Citi and Paysafe customers
Customers of Citi in the UK and Paysafe are the first to benefit from Decision Intelligence, the first use of artificial intelligence implemented on a global scale directly on the Mastercard network.