Half of firms avoid investing in tech because of cost
Almost half of firms (48%) are putting off investing in technology for their sales teams because of concerns over cost, according to new research.
technology
YOC forms “brand safe ad environment” with Future and Appetite
Mobile ad technology firm YOC has announced a three-way partnership with Future Publishing and Appetite Creative Solutions.
Businesses expect to survive “less than four years without digital transformation”
A new global study has found that most organisations expect to survive less than four years should they fail to keep up with digital transformation, either going out of business or being absorbed in that time – and 80% already believe that digital transformation is leaving them behind.
Top mobile commerce tips: Building payments into your app
In-app payments are on the rise- but how can you make them work for your business? Anna Tsyupko, CEO at Paybase, looks at the key challenges of integrating payments within your app.
If you have a screw, don’t use a hammer: an insider’s look at how to get header bidding – and programmatic right
How can publishers best choose the best programmatic trading method to fit their business goals? Michele Appello, Senior Director Business Solutions, and Jan-Willem Borsboom, VP Enterprise Solutions at Improve Digital offer a step-by-step guide.
Shoeaholics drives customer acquisition with shoppable social content
Shoeaholics, part of the Kurt Geiger Shoe Group, is driving customer acquisition with shoppable social content on and off its website.
Hiscox revamps UK website with more personal experience
Specialist insurer Hiscox has launched a new UK website – designed and built by Amaze, the leading digital marketing, technology and commerce agency, in partnership with Drupal specialists CTI Digital.
Which brand won Wimbeledon? Robinson’s gets biggest engagement boost
Wimbledon is over, but the impact of brand sponsorships is ongoing, with new stats showing the social media impact the renowned sporting event has on brands.
Federer aces Djokovic in battle over Instagram followers
When it comes to tennis, Federer, Djokovic and Nadal compete for the most Instagram followers, while Andy Murray distant fourth worldwide, according to new research.
Coca-Cola rolls out AI-equipped vending machines in universities
Coca-Cola is using artificial intelligence in a new vending machine popping up in universities across the US, Australia and New Zealand.