Poor payments experience at the checkout is the weak link in connected customers’ omnichannel shopping experiences, causing retailers lost conversions and customer loyalty, a new report from KPS, a transformation agency, reveals.
Just 7% of SME decision makers surveyed in the retail sector invest in technology to meet peak periods, like Christmas, which could put themselves at a clear disadvantage against the online and high street giants.
London Mayor Sadiq Khan is set to intention to appoint London’s first Chief Digital Officer (CDO). Dale Lovell, Chief Digital Officer and UK Managing Director (MD) at ADYOULIKE, looks at why the role of CDO has become so important, with just 500 CDOs in this role in 2013.
Facial recognition ad platform OfferMoments has received a £1.5 million boost to help fund its new innovative Out-Of-Home-advertising service.
Customers looking to redecorate their kitchens, bathrooms or bedrooms can now accurately measure their rooms and start the design process quicker and easier than ever before, by using a new augmented-reality (AR) tool.
Unilever Foundry has launched a global study and whitepaper The State of Innovation a report looking at the future of corporate and startup collaboration, identifying three predictions for the industry in the next decade, including that corporates and startups will be working under the same roof by 2025.
Older generations are disgruntled with the current in-store experience offering, but retailers can’t depend on younger demographics being satisfied either, according to new research.
The ‘Amazon effect’ has got us all, but unless retailers really learn how to close the loop on the customer journey they will get left behind. Craig Summers, Managing Director of Manhattan Associates looks at the importance of creating a seamless, engaging customer experience from web store to shop and back again.
Unilever’s Marmite has launched its biggest marketing campaign to-date, challenging consumers to ‘Just Try It’ with £3m TV online and social media ads.
AppNexus and Rubicon Project have teamed up to create Prebid.org inc. an independent organisation dedicated to the development and promotion of open-source header bidding solutions to drive publisher monetisation.