British Airways and Bigmouthmedia have unveiled a highly new Pay Per Click (PPC) campaign in collaboration with Outbrain, designed to drive awareness of the recently launched British Airways mobile app.
Motoring website Auto Trader has launches a new floating advertising format running exclusively on its mobile homepage.
Temperatures expected to drop below -20 with severe weather warnings for the next two weeks issued by the Met Office. More and more companies are struggling to keep their offices open and it couldn’t come at a worse time as the UK economy gears up for Christmas.
The Chancellor of the Exchequer has this week announced a ‘brick-by-brick’ dismantling of the barriers holding back British growth, promising a so-called ‘patent box’, a new 10p rate of Corporation Tax to be levied on profits from new products developed and generated in Britain. GlaxoSmithKline followed the news by announcing a subsequent £500m investment in … [Read more…]
Mobile Games revenues are set to reach $11bn by 2015, with more players opting to buy games while playing the free version, according to new research.
Flanking Hammersmith’s busy A4 flyover are Europe’s largest pair of digital advertising platforms. While these double sided LED screens, costing £1 million, make for a striking landmark in West London, they are also breaking new ground in digital connectivity, as adverts are beamed live to the signs over an enterprise quality 3G mobile network provided … [Read more…]
Fit or Fugly, an app which measures how attractive a face actually is empirically with math and Fibonacci’s Golden Ratio, has releaunched with a new social network attached.
Apple could risk a European operator revolt if it proceeds with plans to embed its own brand SIM card in its new iPhones, according to a news report.
‘Cyber Monday’ – the busiest online shopping day of the year – is almost here. But can consumers rely on websites to offer them the best experience when they shop online? With Christmas fast approaching, will shopping for products and services online be more stressful than hitting the high street?
An new campaign called Fix the Web is being launched this week to tackle the problem of inaccessible websites on a massive scale. Fix the Web is an initiative of Citizens Online, a national charity that campaigns for internet access for all.