Proxama buys Hypertag to boost Bluetooth and Wi-Fi marketing
Proxama, a developer of mobile payments and near field communications (NFC) technology, has acquired proximity marketing firm Hypertag for an undisclosed sum.
Proxama, a developer of mobile payments and near field communications (NFC) technology, has acquired proximity marketing firm Hypertag for an undisclosed sum.
Shoppers in the UK spent a total of £6.8 billion online during December, equivalent to £111 per person, with sales up by 7% on November and by 25% on December 2009, marking a record high, according to new research.
SME adoption of cloud computing is on the rise, but the technology remains a mystery to most, according to the results of a new survey.
Shifts in smartphone dominance, lower mobile subscriber growth in emerging markets and increasing demand from Web 2.0 enterprises for wholesale services are among the telecoms predictions for 2011 by independent analyst Ovum.
Martha Lane Fox, founder of Lastminute and the Government’s ‘digital champion’ has announced a scheme for making recycled computers available to the public for less than £100.
Many primary and secondary schools in the UK are thought to be highly vulnerable to cyber attacks as a result of poor software patching and a lack of wider information security provision – putting pupil, employee and administrative information at risk – according to security testing specialist NGS Secure, part of NCC Group.
US department store Macy’s plans to fill about 725 new positions over the next two years to assist with the growth of its online business.
US department store Macy’s plans to fill about 725 new positions over the next two years to assist with the growth of its online business.
As technology improves, budgets tighten and costs rise, how will digital marketing fare in this new ‘age of austerity’? Liane Dietrich, MD, LinkShare UK, takes a look at the key trends all digital marketers should plan ahead for in 2011.
As the increase in rail tickets came into effect earlier this week, Michael Lawrence, Head of Corporate Propositions at Orange, asks if remote working is a feasible alternative to costly commuting….