Public sector strikes ‘a boost for online retail’
Last November’s public sector strikes resulted in the biggest online shopping day of the year, according to new research.
technology
Predictive behavioural targeting technology goes mobile
Behavioural targeting firm nugg.ad is introducing new tools to help advertisers target mobile users based on their preferences.
Google hits back at Murdoch’s ‘piracy leader’ jibe
Google and News Corp chairman Rupert Murdoch have become embroiled in a war of words after the media tycoon accused the internet giant of being a ‘piracy leader’.
Bing finally overtakes Yahoo! Search in the US
Microsoft’s Bing search engine now ranks second behind Google in the Internet’s most lucrative market, according to new figures.
Ask lists top US and UK searches of 2011
The Japan Earthquake, Hurricane Irene and Steve Jobs death were among the top search trends on search engine Ask.com in this year.
RadiumOne buys photo sharing app developer Focal Labs
RadiumOne has announced the acquisition of Focal Labs, which is a technology platform and developer of the photo sharing and geo-location apps Clixtr and PicBounce.
Top tips: Online video advertising – 10 predictions for 2012
Online video advertising will see a greater emphasis on engagement rather than clicks, with a bigger slice of the overall marketing budget spend on targeting, analytics and mobile video, according to a new report.
TagMan and AdInsight join forces to combine on and offline tracking
Tag management firm TagMan and call tracking specialist AdInsight have announced a partnership to connect the dots between customers’ complete online journeys and their phone calls to a business.
Dune plans product video rollout across entire footwear range
Dune is planning to rollout videos across its entire footwear range online, after seeing a big increase in conversion rates on products with video compared to those without.
Ad network Crimtan signs AdSafe to block unsuitable sites for ads
Crimtan has become the first UK-based ad network to sign to AdSafe’s new Content Rating System, to avoid placing client ads on inappropriate content.