Rubicon Project’s new real time trading platform links publishers and advertisers
Online advertising technology company Rubicon Project has launched its Real Time Trading Platform along with three new products.
technology
Groupon boosts location tools with Hyperpublic buy
Groupon has bought Hyperpublic, a small company that develops location-based technology that can be integrated into other applications.
What does an $18m website look like? Four Seasons undergoes major online revamp
Luxury hotel chain FourSeasons has unveiled the latest part of its $18m investment to overhaul its web presense and boost online bookings.
MediaMind woos publishers with new rich media ad platform
Online ad technology provider MediaMind has partnered with Unicast and Eyewonder to launch a new service aimed at publishers looking to boost their online ad revenues.
AsiaRooms hires Maxymiser to boost hotel bookings
AsiaRooms.com, a hotel specialist for the Asian market, has partnered with Maxymiser, the global expert in multivariate testing, personalisation and optimisation solutions, to increase hotel bookings on its website and optimise the online customer experience.
Wiggle revamps retail site image system to boost sales
Online sports retailer Wiggle is rolling out ‘360 spin’ imaging across its entire product range after seeing a significant uplift in sales of items featuring the photography.
Guardian sells PaidContent publisher to GigaOM
The Guardian has sold ContentNext Media, publisher of paidContent to GigaOM, for an undisclosed sum.
Yahoo reveals home page audience demographics
Yahoo has launched a new visualization tool that offers some insights into how it chooses what content to show on the Yahoo home page and other properties.
Vodafone hires TagMan to boost digital tracking
Vodafone UK has signed a deal with tag management system TagMan in an effort to expand its digital marketing strategy and activity in the UK.
Science Museum online games ponder the future of technology
The Science Museum has launched a suite of online games designed to raise questions about the future of medicine, robotics and technology.