Google tests augmented reality glasses
Google has revealed details of its research into augmented reality glasses, as part of a bid to introduce wearable computing into the mainstream technology industry.
technology
24/7 Real Media re-brands as 24/7 Media
24/7 Real Media WPP’s digital marketing technology company has unveiled a new name and brand: 24/7 Media, Inc.
Criteo protects ads from inappropriate sites with DoubleVerify partnership
Performance display ad firm Criteo has teamed up with Double Verfiry to ensure its clients ads do not appear on inappropriate or fraudulent sites.
Top tips: Email marketing- How to avoid the ‘Graymail’ trap
While the majority of the mail that arrives in the inbox is solicited mail (emails that users have signed up for intentionally) around 75% of this mail is no longer wanted. Hotmail has coined the phrase Graymail to categorise this mail and is now filtered from the inbox. Steve Ford, deliverability specialist at Experian CheetahMail, … [Read more…]
Veribo services offers ‘right to be forgotten’ online
Veribo, a new service to help individuals and businesses protect and manage their reputations online, has been launched by Ehud Furman, former European MD of shopping.com.
Thorntons offers 1p Easter Eggs with ‘mobile checkout’ app
Thorntons has launched an outdoor campaign letting smartphone users scan a QR code and buy an Easter egg for 1p.
Top tips: Agencies ignore credit card security standards at their peril
When it comes to handling client campaigns, many agencies do not consider adhering to payment card safety guidelines as part of their responsibility. However, Mark Stephens, Head of Sales, NetBenefit, believes that those that do can gain a real competitive advantage…
George Osborne opens Google Campus at UK’s ‘Silicon Roundabout’
UK Chancellor George Osborne opened Google Campus last week, a new centre offering desk space and mentoring for technology companies.
Underwired to invest in growth following Amaze MBO
Marketing agency Underwired has been acquired from Amaze owner Hasgrove by its management team on undisclosed terms.
Microsoft blocks Pirate Bay links
Microsoft has begun blocking links to The Pirate Bay’s website on its Windows Live Messenger platform.