German ad firm teams up with AudienceScience
Germany’s largest targeting alliance is working with to develop proprietary products based on AudienceScience
technology
Oakley ‘developing Internet-connected glasses’
Oakley is developing eyeglasses that would be connected to the Internet, projecting information directly onto the lenses of the glasses, according to a report.
Right to reply: It is a ‘criminal’ oversight not to teach our children coding
The delivery of the first batch of Raspberry Pi computers on 20th April will provide educators with massive opportunity to correct the ‘criminal’ neglect of computer technology in our schools according to Gary David Smith – co-founder of Prism Total IT Solutions.
Premier League app offers two decades of football history
The Premier League is commemorating its 20th anniversary with the launch of the Premier League 20 Seasons App for iPhone, iPad and iPod touch, featuring 100 of the top moments from the past two decades of top flight English football.
Honda picks LBi for digital marketing drive
Honda Motor Europe has appointed global marketing and technology agency LBi to revamp its online customer experience across multiple European territories.
Real Media revamps video ads for clients
Real Media Group has revamped its online video features for advertisers and publishers.
Video advertising: 70% of in-stream impressions play all the way through
An average of 70% of in-stream impressions play all the way through, with users being 200 times more likely to click on in-stream ads compared to standard banners, according to new research.
Guest comment: Client and agency relationships- performance-related pay set to rise?
As digital takes a greater role in marketing campaigns, client demands on agencies are growing. Natalie Gross, CEO at Amaze, takes a look at the changing relationships between clients and agencies, and why performance-related pay is likely to become to preferred payment model in the future.
Brits abandoned £1bn worth of online shopping baskets in 2011
Just under half of all UK online shoppers abandoned a shopping basket during 2011, representing £1.02bn in value, according to new research.
Scotland debuts ‘Lets Get Paid’ IT scheme for students
Government funded body e-Placement Scotland is calling for employers and students to get behind a new initiative: ‘Let’s Get Paid’. The initiative aims to promote the importance of offering paid work experience for computing and IT students in Scotland.