Imperial Tobacco appoints Cyber-Duck for digital investment
Tobacco giant Imperial Tobacco has appointed London based award-winning digital agency Cyber-Duck to produce and develop a new extranet system for the organisation.
technology
For display ads, ‘being seen matters more than being clicked’
Ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions, according to new research.
For display ads, 'being seen matters more than being clicked'
Ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions, according to new research.
Facebook debuts ‘Instagram- style’ photo app
Facebook has launched its own photo creation and sharing app, simply called ‘Facebook camera’, just weeks after buying Instagram.
Bulmers cider launches augmented reality ‘perfect serve’ app
Drinks brand Bulmers has launched an augmented reality app letting users pour a virtual pint via their mobiles.
Rubicon Project buys mobile advertising platform Mobsmith
Ad technology firm The Rubicon Project has acquired Mobsmith, a mobile advertising platform for an undisclosed sum.
New Yahoo boss rallies the troops with staff memo
Ross Levinsohn, global media chief at Yahoo, has been named interim CEO after Scott Thompson resigned over the weekend. In this leaked staff memo he aims to raise morale by highlighting how “In spite of the very bumpy road we’ve traveled, we are achieving genuine and meaningful successes in the marketplace every day and heading … [Read more…]
Apple to ditch Google Maps for 3D maps
Apple is set to replace Google Maps with 3D mapping software developed in-house, as the rivalry between the two digital giants intensifies, according to a news report.
Yahoo boss quits amid 'fake CV' claims
Yahoo’s Chief Executive Officer Scott Thompson has stepped down after just four months at the helm, following claims his CV featured a computer science degree that he never received.
Yahoo boss quits amid ‘fake CV’ claims
Yahoo’s Chief Executive Officer Scott Thompson has stepped down after just four months at the helm, following claims his CV featured a computer science degree that he never received.