Nike reveals trainers with voice control and self-tying laces
Nike has developed ‘Back To The Future’-style trainers with a lacing system that uses a motor to tighten or loosen its trainers with additional voice control.
technology
BBC to launch Alexa rival ‘Beeb’ next year
The BBC is planning to launch a digital voice assistant next year that will work on all major smark speakers and mobile devices and recoignise regional UK accents better than rivals, the broadcaster claims. Called ‘Beeb’, the platform will not be a hardware device in its own right but is being designed to work on … [Read more…]
Interview: How the drinks industry is pushing back against outdated stereotypes
Yahoo Finance UK has released the next episode of “Global Change Agents with Lianna Brinded,” featuring Syl Saller, the CMO of drinks giant, Diageo. In this interview, Syl, who presides over an annual ad budget of more than $2 billion, making her one of the most influential CMOs in the world, talks about changing outdated stereotypes in ads and discussed the biggest marketing issues the industry currently faces.
In-house marketing: the need for speed
Companies are collecting more data about their customers to create personalised experiences, leading to bringing marketing analysis in-house. Yuval Ben Itzhak, CEO at Socialbakers, highlights the need for speed, how speed and agility is crucial to a successful marketing campaign and making sure every potential customers can be reached.