BBC ramps up mobile search
The BBC has rolled out a new search engine for its content on mobile, as the broadcaster looks to broaden its mobile reach.
sport
Six Nations rugby: England have the most fans on social media, but they’re also the quietest
England would top the Six Nations if it were based on social media performance, with Stuart Lancaster’s boys pushed to the top by the sheer size of their following- but they’re also the quietest, according to new research.
AOP awards winners: Reed and Shortlist get biggest haul
The winners of the 2013 Association of Online Publishers (AOP) Awards were unveiled last week in a ceremony held at the Camden Roundhouse.
BT takes on Sky with Sports channel
BT has secured rights to 38 live Premier League matches, British rugby union and the women’s tennis tour, with plans to offer its new sports channels “as good as free” to existing customers.
Video viral of the week: Tiger Woods returns to Nike… and gets 7m YouTube views
As Lance Armstrong falls from grace (and Nike’s sponsorship roster), another controversial sporting figure has made a return to the sports brand’s video ads. Tiger Woods battles Rory McIlroy in this humourous golfing tee-off where ‘no cup is safe’. See why it’s our video viral of the week below…
C4 ‘Stand Up to Cancer’ mobile campaign gets 360,000 interactions
Back in October, broadcaster Channel 4 ’s ‘Stand Up To Cancer’ telethon event in support of Cancer Research UK managed to get 360,000 intervactions. This case study looks at how mobile marketing firm Velti delivered the campaign.
Email marketing tips: What we can learn from the Olympics
Guy Hanson, Director, Response Consulting, Return Path looks back the Olympic email marketing campaign and discusses why it is a great example of email best practice.
IPC launches 34 magazines on Kindle Fire
Magazine publisher IPC Media has launched 34 brands on Amazon’s recently launched Kindle Fire.
Internet forebear Ceefax shuts down after 38 years
BBC Ceefax, the world’s first teletext service, has shut down as part of the UK analogue signal termination today.
Search engine visits drop for first time this year
Visits to major search engines in the UK fell for the first time this year, with sports terms such as BBC Sport proving more popular than Olympic specific search keywords, according to new data.