Facebook takes on Twitter with Super Bowl ad format
Facebook is letting advertisers buy ads based around the Super Bowl audience, as the social network looks to emulate Twitter’s success in monetising real-time events.
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Lacoste runs Snapchat competition #SpotTheCroc
Lacoste has launched its first campaign on Snapchat, as the sportswear brand looks to boost its digital reach to young fans.
New domain .London open to all
From 9th September 2014, Dot London domain names will again be available for registration, available on a first come, first served basis.
Can the Premier League really block illegal highlight videos?
The Premier League has warned fans it is clamping down on Vines and Tweets of goals after thousands of users spread videos of goals on social media during the summer’s World Cup, but can the football organisation resally police the myriad of fan sites and social media accounts floating around the web?
Web security trends: New domain names spark wave of online threats
Most businesses (92%) recognise the risks with the introduction of new web address endings, with most consumers feeling that the internet will be a more dangerous place in 2020, according to new research.
Athletics Weekly uses programmatic ads to boost audience engagement
The UK’s leading athletics publication, Athletics Weekly, has signed a digital audience extension partnership with programmatic advertising experts RadiumOne UK.
Peugot drives crowdsourced social media campaign
Peugeot UK appointed 33Seconds to undertake the management of its social media strategy in March. Following the Goodwood Festival of Speed, the company has created a crowdsourced short film documenting its 208 T16 Pikes Peak car using original video content filmed by fans at the event and stitched it altogether.
The myths of social sharing: Facebook and Twitter ‘are not the biggest sharing platforms’
Most social sharing happens via ‘copy and pasted’ links shared over iPhones and iPads- not via Facebook likes and Twitter retweets, according to this new infographic from Radium one looking at the six biggest myths about how content spreads across the web.
Eurovision Song contest gets record 5.3m tweets
The 2014 Eurovision song contest dominated Twitter last Saturday night, generating more than 5.3 million tweets, according to the social network.
Video viral of the week: Table Tennis star takes on robot to get 1m views in 2 days
Industrial robot firm Kuka Robotics has run a new YouTube video campaign, pitting table tennis star Timo Boll against a high speed robot. See why it’s our video viral of the week below…