Euro 2016: Social media predicts England to win 2-1 vs. Wales
Today’s England vs. Wales game will divide pubs and living rooms across the UK, but an analysis of data from Tumblr and Yahoo Sport predicts a 2-1 victory for England.
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Marketing fail: AC Milan scores own goal with ‘Haka’ Nivea prank
Italian football team AC Milan has come under criticism for perfoming a spoof ‘Haka’ dance before a match to promote a Nivea cream, with many branding the act ‘disrespectful’.
Right to reply: How Alibaba and Tumblr could affect Yahoo sale
Who will buy Yahoo? As suitors such as Verizon and The Daily Mail circle the embattled dotcom pioneer, Andy Moseby, Corporate Partner at technology and digital media law firm, Kemp Little looks at some likely outcomes…
Football stadiums get free wi-fi (for some apps)
England’s Football League has announced that free wi-fi, for a particular set of official apps, will be made available at Championship, League One and League Two stadiums.
Right to reply: Adidas IAAF exit- time for new ways to engage sports fans?
The ‘Berlin Wall’ of sport governance is crumbling…how long before other brands follow Adidas and make a break for the exit? Following Adidas ending its IAAF sponsorship deal early in the wake of the doping crisis, John Owrid, Chairman at Sporting Mouth, looks at the wider implications for brand sponsorship.
BBC to broadcast live esports for the first time
For the first time, BBC Three will be offering live coverage of the League of Legends World Championships live from Wembley. Beginning on Thursday 15 October, action from all four days of the quarter finals will be available online.
Man United boosts digital marketing with global partnership
Manchester United has struck a partnership with IT services company HCL Technologies as part of a new ‘digital transformation project’ to reach the club’s 659 million global followers.
1 in 3 Brits have tried (and failed) to quit social media
A new study has revealed that the majority of Brits (58 per cent) think that social media has a negative impact on their friendships, with nearly two thirds fearing their friendships are becoming more superficial.
Most primary school teachers say science being neglected- survey
Teachers need more support to inspire next generation of scientists, with many technology and engineering lessons being deprioritised in favour of literacy and numeracy, according to a new report out today.
Five ways Sky’s O2 merger could change the UK market
The UK satellite and triple-play provider Sky has announced today that it intends to launch an MVNO on O2’s network in 2016; the deal includes LTE. Martin Scott, Head of Analysys Mason’s Consumer Services research practice, provides the following thoughts on the announcement.