Canadian data firm Aggregate IQ spent $2m (£1.4m) on pro-brexit political adverts for Vote Leave and other groups on Facebook during the EU referendum, an executive from the social media giant has told MPs.
Facebook has been accused of failing to properly inform users that their profile information may have been obtained and kept by Cambridge Analytica, a data firm widely-credited with helping Donald Trump win the 2016 US presidential election.
Donald Trump, the outspoken President of the United States is the most searched term by Yahoo users in the UK this year. Yahoo’s Year in Review reveals the biggest news stories, social trends and searches of 2017, taken from the billions of searches made on Yahoo Search over the course of the past year.
The FA has hired Cognizant to become its digital transformation partner, supporting the football governing body’s new digital engagement programme. Cognizant will become both the ‘Official Digital Transformation Partner of The Emirates FA Cup’ and ‘Official Digital Transformation Partner of Club Wembley’. They will also become The FA’s ‘Official Digital Partner’.
Broadcast TV reigns strong for sports, with digital consumers still watch twice as many sports on TV as they do online, according to new data.
The majority of consumers subscribed to a TV package that includes sport would likely cancel or switch their contract if their provider lost broadcasting rights, according to new research.
A typical Wimbledon fan is high-earning, environmentally-conscious female, with a Volkswagen Golf as one of her two cars, according to new research.
The UK’s Department for Media, Culture and Sport will now be known as the department for Digital, Media, Culture and Sport, retaining the same DCMS acronym.
The Cannes Debate is a regular highlight of the festival, and this year it featured giants of marketing, film and sports looking at the role of commercial creativity in an ever-more digital world.
Online action sports retailer, FreestyleXtreme is using its artificial intelligence (AI) enabled cloud marketing platform to increase revenues and engage more effectively with customers.