sport Archives

BT unites C4 and ITV stars for favourite Christmas moments

December 11, 2018

BT has launched a new ‘Christmas Connections’ campaign in partnership with Channel 4 and ITV alongside some of the UK’s best-loved TV personalities.

YouTube faces fan backlash over 2018 ‘Rewind’ video

December 11, 2018

YouTube’s annual recap video, showcasing some of the most popular influencers on the platform, has come under fire this year becoming the second-most disliked video in the website’s history.

The UK’s favourite events revealed: sport, music and theatre top list

September 17, 2018

Sporting fixtures lure 150 million attendees each year, with a total annual spend of £8.5 billion, while music concerts and the theatre take second and third sport as UK public spends over £48 billion attending events each year, according to new research.

Nike gets political: Social media storm after recruiting former NFL star Colin Kaepernick

September 5, 2018

Nike has taken a bold step with its latest advertising campaign, recruiting controversial former NFL star who was one of the first to kneel during the US national anthem before matches to protest movement against racial injustice in the country.

Cricket World Cup launches marketing campaign for ‘public ballot’ tickets

August 1, 2018

The ICC Cricket World Cup 2019 has launched its Public Ballot, backed by an inclusive marketing and PR campaign called ‘Are you in?’, ahead of the competition hosted in England and Wales next year.

Wimbledon wipe out? 63% of UK scheduled to tune in to World Cup

July 11, 2018

Only 8% will be sticking with the tennis should it over run into the World Cup final, according to new research.

Marketing and sport: which industries benefit most from big events?

July 3, 2018

Brands selling everything from recipe books to video games are set to win big during this summer’s sports season, as major sporting events boost online traffic across a broad range of sites, according to new research.

Social and Influencer Lions Winner: Nike takes top prize with ‘Nothing Beats a Londoner’

June 25, 2018

The Cannes Lions award for best of influencer marketing went to a UK-focused Nike campaign that inspired confidence in the capital’s youth.

Rise of eSports: Fortnite, football and an Olympic future boost popularity

June 6, 2018

Fortnite sues Google and Apple over app store bans

With more people playing and watching computer games as a professional sport, the stakes are high for sponsors, with half of people seeing major benefits in competitive multiplayer video gaming.

Cambridge Analytica shuts down over data scandal (but enquiry continues)

May 3, 2018

Cambridge Analytica, the firm at the centre of the Facebook data breach is shutting down, but has been told it “cannot be allowed to delete their data history by closing”.