Team GB diver Tom Daley not only won his very first Olympic gold in Tokyo but also on Instagram, topping the podium as the athlete that gained the most followers over the course of the games.
The summer of sport presents a great marketing opportunity, but do brands risk alienating audeinces by relying on visuals of toned, young athletes? Jacqueline Bourke, Head of Creative Insights EMEA for iStock, highlights that the Olympic Games offers a great opportunity for businesses to celebrate togetherness and be more relatable by showing people of all … [Read more…]
With the Tokyo 2020 Olympic and Paralympic Games underway, Amazon’s Alexa has been learning facts to give customers quick and easy access to Great Britain and Ireland’s latest news and successes.
With the EURO 2020 tournament kicking off last week, TikTok has ramped up their social marketing activity surrounding the competition.
Sipsmith celebrates its first year as the Official Gin Partner of The Championships, Wimbledon with a new piece of creative, where Mr Swan makes his Centre Court debut.
Manchester United, Chelsea and Bayern Munich have the most accessed mobile apps, according to new research.
The Famous Grouse has kicked off the next instalment of ‘The Spirit of Rugby’ campaign with co-created content by RugbyPass and News UK, strategised by Zenith.
Zoom has struck a multi-year partnership with Formula 1, as the new season started this month.
Short-form mobile video app TikTok has been announced as a Global Sponsor of UEFA EURO 2020.
Digital PR agency Motive analysed the websites of every Premier League club to find out where they stand in a unique Premier League of Links. The table ranks each club according to Search Engine Optimisation (SEO) and the number of websites linking to them – an important factor in determining the visibility of a site … [Read more…]