Video viral of the week: Lotus invites strangers for ‘blind coffee’ dates
In a social experiment, Lotus Bakeries paired random people up for coffee meetings. See why it’s our viral of the week below…
Spain
Can social media predict the Eurovision winner?
If this weekend’s Eurovision Song Contest was decided on social media, Saturday’s winner would be Albania, with a quarter of overall Eurovision mentions coming from the UK, according to new research.
BT returns to mobile with £5 4G package
BT has launched a low-cost 4G mobile network in the UK this week, aiming to undercut rivals O2 and Vodafone, following its acquisition of EE.
BT in talks to buy mobile networks EE or O2
BT is in talks to buy either EE or 02, as UK telecom firm looks to move into quad-play as consumers seek to buy all four services – home broadband, home phone, mobile and pay-TV – from one provider.
YouTube takes on Spotify with ‘Music Key’ subscription service
YouTube is taking on Spotify with a new paid for service that offers ad-free music, offline play and background listening on smartphones and tablets.
The price of privacy: Europeans ‘value their own data at £140’
Consumers are becoming more aware of the value attached to their personal data, and that value changes depending on the extent to which they trust a particular brand, according to new research.
No joke: Comedy club charges per laugh via facial recognition
Forget pay per click, how about pay per cackle? In a new digital take on admission fees, a comedy club in Barcelona is using facial recognition software to charge per laugh, rather than per show.
ComScore to change mobile measurement methods
ComScore is to change in its mobile measurement products in the UK, ditching its previous system for a more panel based approach that’s similar to its PC audience metrics.
Cannes winner case study: How Volvo epic split got 73m YouTube views
Scooping joint top honour at this year’s Cannes Festival, this Volvo video featured movie star Jean-Claude Van Damme doing an improbable-looking split between two moving trucks.This case study looks at how the ad married celebrity and the ‘wow’ factor to drive a message about precision steering home (and get 73 million YouTube views in the … [Read more…]
Uber protest hits London as cab drivers strike over Google–backed app
Thousands of black cab drivers brought disruption to central London in protest at the regulation of rival cab services such as Uber.