Nescafe launches new global digital platform for ‘Make Your Moments matter” campaign
Nescafé and Publicis Worldwide are launching a new campaign for Nescafé Gold brand.
social media
Three-quarters of marketers increased spend on influencer marketing in past year
Nearly three quarters (73%) of marketers in the UK, US, and Germany allocated more resources to influencer marketing in the last 12-months, while consumers are increasingly going to influencers for news information, according to new research.
Reddit woos UK advertisers with new London office
Reddit has expanded into the UK with a new office in London, as the popular online forum looks to build its local community and grow its local ad partnerships, with Samsung, Netflix, PlayStation and Pringles already signed up.
Influencer marketing ‘has motivated 51% of consumers to make a purchase‘
More than half (51%) of consumers have purchased a product or service based on an influencer endorsement in the past two years, according to new research.
Social media ‘now captures 13 to 24% of total marketing budget’
Social media now captures 13-24% of total marketing budget, but must extend far beyond the marketing department, according to new research.
TikTok deal in doubt as Trump demands total US control
Donald Trump has warned he is prepared to cut off the Tiktok deal with Oracle and Walmart in the US, unless he is convinced that US companies will have “total control”.
Three quarters of Instagram influencers hide their advertisement disclosure in their posts
More than three quarters of influencer adverts on Instagram have the disclosure hidden somewhere in the post, whether that be in the middle, at the end or in a comment, according to new research.
Donald Trump approves proposed deal to save TikTok in the US
Donald Trump says he has given his “blessing” to a proposed deal that could prevent TikTok from being banned in the US, that will see the video-sharing app partnering with Oracle.
TikTok agrees Oracle partnership to avoid US ban
US tech firm Oracle has confirmed that TikTok’s owner has formally proposed it become a “trusted technology partner” to the video-sharing app.
Guest comment: Why TikTok has come of age during the COVID crisis
As COVID-19 continues to disrupt the customer relationship, TikTok provides an engaging platform to reconnect with a new generation of customers. Arnaud Marro, Head of Social Media Advertising at Artefact, explores the rapid growth of the video sharing app.