Influencer commerce firm rewardStyle rebrands LikeToKnow shopping app as LTK
Influencer content monetisation technology platform rewardStyle, and its LIKEtoKNOW.it shopping app are rebranding to become LTK.
social media
Instagram monetises TikTok-style Reels with ads
Facebook has launched ads on Instagram Reels, its answer to TikTok, as the social network looks to offer brands more ways to reach its users.
TikTok launches #CreativityForGood challenge ahead of Cannes Lions Awards
To coincide with the Cannes Lions awards festival, TikTok is launching a promotion called #CreativityForGood, which will invite people to create a TikTok-style campaign or advertisement for a cause they care about.
AR and VR: New Facebook report outlines future opportunities for next gen tech
Facebook has published a new, 28-page report on how AR and VR is evolving, and where it’s headed, in terms of consumer interest, future applications, utility, and more.
Pinterest campaign inspires post-pandemic lifestyles
Pinterest has unveiled a new brand campaign, just as people are re-evaluating their post-pandemic lives and how they will spend their time.
Twitter Spaces: audio chat tool opens new opportunities for brands
Twitter describes Spaces as a “place to come together, built around the voices of the people using Twitter, your Twitter community”. Like Clubhouse, they allow people to gather with a person or a group for conversations.
Twitter planning ‘Blue’ £2.49 subscription service
Twitter is planning a new subscription service which has started being listed on app stores, in an indication that the social media giant is preparing to trial the offering soon.
Top marketing tips: Decoding culture to harness the power of online communities
Online communities have become a more powerful global cultural force than ever. But how can brands participate in these conversations? Will Cady, Global Director of KarmaLab, Reddit’s in-house creative strategy agency, looks at how brands can best engage with online communities.
Pinterest takes on TikTok with ‘Idea Pins’
Pinterest has launched a video-first feature called “Idea Pins,” aimed at creators who want to tell their stories using video, music and creative editing tools.
TikTok UK user numbers ‘will surpass 13 million this year’
Tiktok users to surpass 13 million people, overtaking Pinterest, LinkedIn, and Twitter in terms of share of social network users by 2022, according to new research.