P&G teams up with Tik Tok star for #DistanceDance campaign
Procter & Gamble has teamed up with social media influencer Charli D’Amelio to promote a different kind of dance challenge: the “distance dance.”
social media
Facebook traffic surges during lockdown (but ad business takes a hit)
Facebook has seen a surge in usage since the coronavirus lockdowns, but the increases are concentrated on its private messaging and video calling, which it doesn’t monetize, and its ad business is suffering in countries hit hardest by COVID-19.
Virtual concerts and games: Most consumers ‘crave live streams of postponed events during national lockdown’
The findings from GlobalWebIndex also reveals that just 5% of consumers across the globe thought the Olympics should go ahead in the current situation anyway. Nonetheless research finds the prospect of live-streamed sports events and music concerts is growing rapidly – over 4 in 10 are interested in watching them. Unsurprisingly, fans of each entertainment … [Read more…]
Teads upgrades social ad tech with ‘Inread’
Global media platform Teads has launched inRead Social, a new product enabling advertisers to extend social media campaign creatives to Teads’ platform of premium publishers.
Pinterest ramps up ecommerce capability with buy it button
A new feature from Pinterest moves them further in to the mobile commerce space competing with the likes of Amazon and Etsy. Pinterest and their ecommerce partner, Shopify, have introduced ‘buyable pins’. These allow a visitor to buy a product while viewing an image on the Pinterest iOS app. A ‘buy it’ button appears next … [Read more…]
Twitter promoted tweets to appear on other websites
Twitter will show its paid-for promoted tweets across the internet, on sites that are not part of the micro-blogging service, with Flipboard and Yahoo Japan the first sites to sign up.
Facebook user trends: 75% of audience from mobile by 2018
Almost 1 billion Facebook users worldwide will access the platform on a mobile phone at least once a month this year, with more than three quarters of Facebookers set to be mobile users by 2018, according to a new report.