Almost one year on from launching in the UK, Reddit is continuing to scale its Advertising Business in the UK and EMEA, today announcing several key Sales leadership hires to accelerate growth across the region.
The majority (79%) of online shoppers say that user-generated content such as images and videos from other consumers highly impacts their purchasing decisions, but only 9% say the same for content produced by influencers, according to new research.
Global ad spend on Facebook and Instagram increased 50% year-over-year, demonstrating more than simply a “pandemic bounce-back” for ad spend, according to new research.
TikTok has struck a global partnership with Publicis Groupe to help brands tap into emerging shopping trends on the popular video sharing app.
From ‘moment marketing’ to historical trends, TV content can be turned into data to equip brands to understand conversations taking place. John Byrne, head of product, 7th Minute, look at how brands and advertisers, regardless of their size, can use evolving tech to harness the power of TV and the conversations it fosters.
Covid-19 was initially seen as a major threat to the influencer marketing sector but has instead acted as a catalyst for its growth. Dave Murray, Managing Director, EMEA at LTK discusses how brands are now taking a more strategic, long-term view to their creator relationships.
Facebook is ramping up investment in its more creative users, in a bid to entice more engaging content on the platform to rival the likes of TikTok and YouTube.
Clubhouse has moved beyond audio chat to launch its first text based messaging feature, called ‘Backchannel’.
TED’s Clubhouse Club will host a series of rooms across the summer, bringing talks from notable guests to Clubhouse members.
Gen Z see makeup and beauty care as a form of creativity and are constantly seeking inspiration through video or social content, with Dove and Maybelline among their preferred brands, according to a new report.