UK shoppers set to smash online records this Christmas
‘Manic Monday’ to outstrip Cyber Monday with 151 million visits to online retail sites and £676.5 million spend
smartphones
Nokia to launch Android tablet in China… bypassing Microsoft clause
The Nokia N1 has gone on sale in China, dubbed the “first Nokia-branded Android tablet,” bypassing the restrictions imposed by its deal with Microsoft.
UK Christmas spending kicks off with return to double digit growth
Online sales in the UK are back on track following a disappointing September, recording annual growth of 14% in October.
YouTube takes on Spotify with ‘Music Key’ subscription service
YouTube is taking on Spotify with a new paid for service that offers ad-free music, offline play and background listening on smartphones and tablets.
New mobile ad serves message after phone call
A new ad format that serves ads to the phone screen directly after a phone call has gone live, offering an alternative to traditional mobile advertising.
Digital shoppers now expecting more from high street shops
The rise of omni-channel retail has led to greater expectations for the in-store shopping experience amongst UK consumers.
Loyalty schemes ‘lack relevance and fail to keep up with generation Y’
Over half (56 per cent) claim they are regularly offered irrelevant rewards or discounts, with a siginificant generational difference in Brits when it comes to how consumers wish to receive their rewards, according to new research.
Microsoft debuts $199 cross-platform fitness band
Microsoft has launched its first wearable device, a cross platform fitness bracelet that connects to users’ smartphone, monitors their activity and displays notifications such as texts and calendar events.
Guest comment: Why mobile programmatic is the future
As brands’ target audiences move towards smartphones and tablets, Andy Mitchell, European MD of BrightRoll, explains why every digital marketer needs to be thinking about mobile programmatic ads.
Mobile makes up 39% of display ad conversions (but Google and Facebook lag behind)
Mobile devices are shifting fromk and influencing medium to a conversion medium, accounting for 38.6% of display ad conversions during Q3 2014, according to new research.