Mobile advertising revenue driven by increase in smartphone display
Mobile digital publisher revenues have been driven by a 114% growth in smartphone display revenue over the last year, according to new data.
Mobile digital publisher revenues have been driven by a 114% growth in smartphone display revenue over the last year, according to new data.
Diageo has launched a “smart bottle” for the iconic Johnnie Walker Blue Label whisky, which lets the brand send targeted messages to customers who scan a tag on the bottle with their smartphone. The ‘ThinFilm’ technology also recognizes when the bottle has been opened, allowing a personalized conversation to continue between the brand and the … [Read more…]
Global ticket purchases via mobile and desktop devices including smartphones, tablets and PCs will reach 32bn by 2019, up from an estimated 16.2bn this year, according to new research.
Over the past few years, consumers have drastically altered their video viewing habits, taking advantage of the many platforms available to watch video, whenever and wherever they want. This new infographic from comScore tracks the change in viewing habits for the digital generation.