Kantar links online and TV campaign reports for brands
Kantar and The The Netherlands TV industry body Stichting KijkOnderzoek (SKO) have teamed up to offer what it claims is the world’s first combined campaign reporting for TV and online combined.
smartphones
Mexico digital trends: Smartphone boom drives social mums
The mobile boom is changing behaviours with consumers in Mexico, with over 80% of Mexican mothers using their smartphone to chat, according to new data.
Tablet usage declines across world as smartphones dominate
The ongoing rise of smartphones and the mobile web are having a real impact on levels of engagement with tablets, according to new data.
Explorative Brits make unexpected travel choices this summer
Britain’s silver surfers are becoming hooked on sharing economy services, with searches increasing by over 170 per cent year-on-year, nearly double the growth of those aged 25-34, according to new research.
Microsoft sells Nokia feature phones to HMD
Microsoft is pulling out of the feature phones business to focus on smartphones, at it sells off Nokia’s once market-leading range of devices.
UK ecommerce trends: Clothing drives sales but growth slows
Online retail inthe UK continued its double digit growth this year with purchases made online achieving a year-on-year increase of 11% in April, but growth has slowed, according to new research.
iPhones get YouTube VR support for first time
The YouTube app on iPhones now supports Cardboard, Google’s own viewer headset that lets users experience virtual reality.
Twitter to exclude photos and links from 140-character limit – report
Photos and links will no longer count towards Twitter’s 140 character limit, as the social network looks to give its users more room to tweet, according to a new report.
Native ad clicks soar on mobile
The average click-through rate for premium native ads on mobile is now 137% higher than on desktop, according to new research.
Top smartwatch brands: Apple leads way (but demand is small)
With the anniversary of the Apple Watch coming up over the weekend, new research looks into the top-selling smartwatch brands in both the US and UK.