Snapchat planning $25bn IPO?
Messaging app Snapchat is reportedly planning an IPO that could value the company at $25bn.
smartphones
Top content marketing tips: Writing for Mobile – Converting in 3 Words
Mobile is the future but where does ‘responsive copy’ fit in? Writing for a tiny screen means getting to the point in an instant and converting people with succinct copy. Gareth Bull from Bulldog Digital Media, offers some essential considerations for copywriting for mobile websites.
UK online sales up 16% in August
The IMRG Capgemini eRetail Sales Index has revealed that the long awaited heatwave that much of the UK experienced last month, as well as the hottest August day in three years, is likely to have contributed significantly to the strong performance of the Index.
iPhone 7: Apple ditches headphone socket, gets Super Mario
Apple has launched the iPhone 7 and iPhone 7 Plus, along with the Apple Watch Series 2 and a controversial set of wireless headphones called AirPods- removing the headphone jack in the process.
Kantar to deliver ‘hybrid’ TV and online video ratings to Norwegian advertisers
The Norwegian TV audience measurement steering committee has awarded Kantar the new contract for the provision of TV Ratings, to deliver a hybrid online video and TV ratings to advertisers in Norway.
Singapore debuts world’s first ‘self-driving’ taxi service
Singapore has become the first city to get driverless taxi service, under a new trial from start-up firm nuTonomy.
Pokemon Go: Brits more likely to play at work than Germans
Pokemon Go! is starting to invade the workplace, with 53% of UK employees who play Pokemon Go admitting to doing so during working hours.
Online only retailers ‘growing faster than multichannel ones’- IMRG
Online-only retailers are growing at a significantly faster rate than multichannel ones, and are seeing a higher average basket value, too, accordingto a new report from IMRG and Capgemini.
Desperados runs vertical beer ad for mobile generation
Beer brand Desperados is running a vertical video ad designed specifically to run on mobiles.
World’s cheapest smartphone: £3 smartphone to launch this week
An ultra cheap Android smartphone has gone on sale in India, costing just 251 rupees (£2.77).