Wagamama creates first ‘walk out and pay’ app with Mastercard
Pan-Asian restaurant wagamama today launches wagamamago, an app that it describes as ‘Uber for diners’ allowing customers to walk in, order, eat and for the first time ever, simply go.
security
Mastercard partners IBM for EU data trust ahead of GDPR
Mastercard and IBM teaming up to create a new ‘data trust’ within the EU, called Truata.
Data Protection Officer: Hiring rush as the GDPR deadline approaches
Data protection vacancies have increased by four times the UK average, with 25% of jobs advertised in 2018, according to new research.
86% of UK shoppers will swap personal information for improved online customer experiences
Across the board, UK shoppers are coming to accept that personal information is worth swapping for improved shopping experiences, with 86% agreeing they would volunteer personal data for improved privacy, faster shipping and greater discounts and deals.
Three takes IoT services global with Cisco “Jasper Control Center”
Mobile operator Three has launched the Cisco Jasper Control Center, which will enable enterprise customers worldwide to launch, manage and monetize IoT services.
Less connected businesses could be missing out on $500m in revenue
Poor data integration is leading to missed revenue opportunities for unknowing businesses, according to new research.
Most brands ‘would change adtech vendor if found to be unethical’
Marketers’ concerns over media buying transparency are intensifying according to new figures.
Six tech trends you need to know about in 2018
If January was anything to go by, 2018 promises to be an interesting year for technology. Yemi Olagbaiye, Head of Client Services, Softwire, provides a run-down of six tech trends everyone will know about this year.
Video advertising trends: The shift from live TV to OTT
The vast majority (85%) of leading pay TV providers, pure-play over-the-top (OTT) providers, content owners, and advertisers believe leveraging third-party data is a strong driver for the adoption of audience-based buying and selling of ads on OTT.
The impact of AI: which countries will win and lose from machine learning?
Australia will fare best from the rise of machine learning, while UK will lose out the most, According to a new study looking into the impact of AI until the year 2030.