Google is offering new mobile ad units that give marketers more flexibility, including industry-specific products such as a hotel spot that enables consumers to reserve a room directly from the ad unit.
Google has launched a new feature that lets user download their entire Google search history- giving a glimpse into what the search giant knows about their web habits for the benefit of advertisers.
Retargeting has grown in popularity as marketers use consumers’ previous Internet actions to encourage them to make a previously abandoned sale. New research suggests the practice is becoming more effective than search and email in winning conversions.
UK newspaper the Sun once famous declared it was them “what won” the 1992 general election. But are social networks the new kingmakers of modern politics? New research suggests that 34% of UK Twitter users have changed their vote from one party to another based on something they have seen on the social network.
Android Wear is getting its biggest update yet, including Wi-Fi support, emojis and hand gestures, as Google aims to bolster its digital timepieces ahead of the Apple Watch launch.
The mobile experience of the world’s top travel brands is now almost as good as the experience offered on desktop sites, according to new research.
MyEd – a new start-up – has today launched, allowing parents and students to rate and review different education institutions across the UK.
Over two-thirds of retailers believe their customers receive the best service online (either website, mobile or app) compared to 25% of retailers believing the best customer service comes from in-store, according to new research.
Unilever Foundry and Lions Innovation are partnering to launch “Foundry 50 at Cannes” – a search for the world’s top 50 marketing technology startups that are innovating to help brands better connect, engage and relate with people.
Pay-per-click is one of the key skills that needs to be mastered by those wanting to excel in the digital sector, according to new research.