Will marketers become able to target products and services based on the sensitive personal data of not just you, but also your friends? That’s what Facebook believes according to latest patent filings.
Google is now more focused than ever on giving higher search rankings to good quality web content that is easy to understand and relevant to the query, while the days are numbered for old-style SEO such as link building or keyword density, according to new research.
Google Maps has launched a new feature that lets users see a business’ popular times for each day of the week.
Google+ profiles will no longer be required to access the other Google products such as YouTube, Search and Maps, after admitting the social network was ‘confusing’ users.
Hitachi has developed new AI technology designed to come up with solutions to contentious scientific or economic issues based on big data.
Google has updated its Panda algorthym- the technology behind how it ranks search results, offering sites that fell after the last update a chance to recover.
Google is shutting down Google+ Photos to make way for its new standalone Google Photos app that went live just a few months ago in late May.
Chinese search giant Baidu saw its global market share fall to 7.52% in June 2015, according to new research.
Giving customers EXACTLY what they ask for can be counterproductive at times- businesses need to understand their customers in order to know what drives them and how to cater to their needs. Richard Whale, Head of Marketing at Experian Marketing Services UK identifies the four attributes of a customer centric business and also dives into … [Read more…]
Facebook is to share ad revenue with selected videos creators that post on its new ‘suggested videos’ scheme, in a step toward luring more premium content away from sites like Google’s YouTube.