Marks & Spencer tops UK ‘Customer Loyalty Index’
Marks & Spencer [M&S] has topped a poll to find out to which clothing brand or retailer UK shoppers are most loyal.
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Retailers get 25% boost from search ads this Black Friday
Online sales driven by UK retailers’ paid search ads on Black Friday were up nearly 25% this year compared with 2014 according to new data released by Kenshoo.
Top tips: How a fit-centric approach can re-frame the purchase journey for apparel shoppers
The ability to identify and understand customers is valuable to any retailer, in any sector. But, for apparel retailers, there is a set of attributes that stand head and shoulders – above any other: fit. Stuart Simms, chief executive officer, Fits.me, looks at the challenges of appealing to clothes shoppers online.
Smartphones ‘made up nearly half of Black Friday’s US traffic’
Online sales on Black Friday increased 21.5% this year from 2014, according to IBM, and Adobe reports US spending was more than $2.7 billion.
Top search terms of 2015: Rugby World Cup tops list
The most popular search term in Britain in 2015 has been revealed as the Rugby World Cup, according to Yahoo.
Cadbury’s searches for new Milk Tray man
Cadbury’s is running a new ad campaign to find a new Milk Tray man as part of a campaign to mark the 100th anniversary of the iconic chocolate selection box.
The rise of the Chief Data Officer: Now directly reporting to the CEO
With a flood of consumer data now available to brands, there has emerged a new role: the Chief Data Officer (CDO). New research looks at how businesses are transforming their decision making processes, with big data at the centre.
The 6 key roles in a digital marketing dream team
As companies become aware of a seismic shift towards digital, they’re investing considerable money into assembling dynamic digital marketing teams. But who exactly are the key players, and what do they contribute? A new blog from the London School of Marketing focuses on how successful campaigns are executed and the key players in a top … [Read more…]
Google Maps gets offline mode for Android users
Google is letting Android users search nearby businesses and get driving directions, including turn-by-turn voice prompts, even if they have no web connection.
Google takes display ads to London’s billboards
Google is bringing DoubleClick to billboard ads for the first time, a move that could revolutionise outdoor advertising.