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Covid-19 outbreak: Google releases global location data to help health authorities monitor local behaviour
Google says its release of location data will assist local health authorities better understand how effective social distancing measures are in a given community. Google has publicly released a series of COVID-19 Community Mobility Maps, utilising location history data from users around the world to present insights into how people are moving around local communities. … [Read more…]
Alexa and Google get Midwife Voice Skill from Tommy’s and Mindshare
The skill, initially available on Google and Amazon smart phones and speakers, is able to answer a wide range of personal questions surrounding pregnancy that can cause many pregnant women anxiety or embarrassment. With coronavirus a huge concern now and in the coming months, the Tommy’s Skill enables parents to ask specific questions about how … [Read more…]
Millennials and Gen Zs’ search privacy perceptions are changing
WebMD is a millennial’s frequent companion in the best of times, but with a global pandemic raging, Coronavirus searches are breaking records. But is our health search data private, and do we care if it’s not? New research looks at how younger web users are protecting their privacy when searching online.
Intent Vs Keywords: The future of search engine optimisation
Google’s new BERT algorithm means search engine marketers will need to change their approach to keyword research in 2020 and focus more on intent research. Andy Bunn, the Director of SEO, Content & Digital PR at Greenlight Digital, looks at what companies should expect from keyword searches in 2020.