Verizon to merge Yahoo and AOL under “Oath” umbrella brand
Verizon plans to merge Yahoo and AOL under one brand named “Oath”, but the two internet giants will be able to keep their names, according to a news report.
Search
Financial search trends: MoneySupermarket outspends mortgage service providers in paid search
Price comparison MoneySupermarket site spent over £97k on mortgage-related keywords in first two months of 2017, but Halifax attracted more clicks and HSBC had the most efficient campaign, according to new research.
Mother’s Day shopping trends: spa treatments and flowers lose out to household appliances
With Mother’s Day fast approaching, new research unearths some surprising results about online gift shopping habits, indicating that luxury items don’t top the search list and it turns out mums aren’t putting their feet up, even on Mother’s Day…
Top tips: 3 often overlooked components of ecommerce
Ecommerce is growing at a record pace. Bart Mroz, the founder and CEO of digital commerce consultancy SUMO Heavy looks at some underrated tactics that achieve online retail success.
Adobe spoofs “Hovering Art Director” in new marketing ad
Adobe has unveiled a new campaign – The Hovering Art Director – which takes a comical look at the relationship between art directors, designers and marketers, and the various factors that have to be taken into account when building a standout marketing campaign.
Global digital skills trends: EMEA finishes bottom for technology usage in recruitment
A new global study commissioned by the Futurestep division of Korn Ferry reveals the missed opportunity for companies that fail to strategically link talent acquisition with business strategy.
5 out-of-home technology trends that business owners should know about
While most tech innovations tend to revolve around making things smaller, such as wearable tech, quantum computers, and virtual reality Stephen Allen, Lightvert’s Media Director looks at how will technology shape the macro, changing the environment outside our homes and away from personal devices.
Bot backlash: 70% of Facebook chatbot interactions “fail to understand users”
Facebook has seen 70% of its chatbot interactions fail, meaning that the AI couldn’t understand what users were saying and humans had to step in, according to a news report.
Mastercard unveils payment experience bot for Facebook Messenger
Mastercard has struck a partnership with Getir that will introduce a payment experience for Getir’s bot for Facebook Messenger.
Personal loan paid search ad spend grew 101% in just 2 years
Paid Search ad spending on the personal loan keyword group increased 101% from 2014 to 2016, despite the number of advertisers decreasing by nearly half during that time period.