Snapchat influencers forced to label sponsored endorsements
New Federal Trade Commission (FTC) guidelines have forced many of Snapchat’s biggest stars to starts labelling videos featuring paid endorsements of brands.
Samsung
Top 5 Rio 2016 ads: 400 years of Olympics ads watched on YouTube (so far)
Olympic sponsors’ ads have already received the equivalent of over 400 years worth of watch time on YouTube so far, even before the event starts this Friday, according to new research.
Olympic “sharing-fest” to be a goldmine for marketers
With less than two weeks to go until the 2016 Olympics in Rio, new research reveals the huge amount of Olympic content people will share and why this is good news for marketers. The study, from Radium One, suggest that Samsung, Omega and Panasonic the most reliant Olympic partners on “Dark Social” sharing. The data … [Read more…]
Viral of the week: Samsung gets VR viewers to ‘Face Their Fear’
Can VR help people overcome their fear of spiders? Samsung wanted to find out with this new VR experiment. See why it’s our viral of the week below…
Samsung partners food blogger Jack Monroe for TabPro S campaign
Samsung has launched a new video camapgin to promote its new TabPro S hybrid laptop, recruiting popular food blogger Jack Monroe.
Cannes Lions 2016: Video highlight from all eight days
This year’s Cannes Lions festival was packed with big players in digital…and plenty of big name celebrities too. We’ve complied video highlights covering every major presentation during the festival.
Cannes Lions 2016: Highlights from Day Three
The third day of Cannes Lions features talks from Sir John Hegarty, Brian Chesky and Joanna Coles, Samsung, Adobe with Stefan Sagmeister. Watch this video highlight reel capturing key moments below.
Android Pay finally goes live in UK
Android Pay has officially launched in the UK, following the launch of Apple Pay in the country last year.
Top smartwatch brands: Apple leads way (but demand is small)
With the anniversary of the Apple Watch coming up over the weekend, new research looks into the top-selling smartwatch brands in both the US and UK.
Lost in translation: Why the ‘grimace’ emoji is confounding texters
When is a smile not a smile? The different ways that phones display emojis is leading to some embarrassing mix-ups, according to new research.