The Blood Transfusion Service in Russia wanted a digital project that could connect with people in a different kind of way, and what agency SmartNewSolutions came up with was a “Torrent” project, with a twist.
This campaign from IKEA Russia allowed consumers to take part in a ‘kitchen story’ and experience their kitchens.
Is the internet the right medium to advertise a low involvement product like laundry detergent? This slide presentation case study from Alexandra Zadoya from OMD Russia looks at how a Persil campaign in Russia used social gaming in innovative ways to drive brand engagement and sales.
Back in 2011, confectionary brand Mars ran a three month social media campaign in Russia, centred around a love triangle between their iconic M&M’s characters. This video case study looks at how the campaign attracted millions of fans and sales support.
Russian news broadcaster RT’s footage of the Siberian meteor blast has become the most watched video in 2013 on YouTube, and pipping ‘Gangnam Style’ as the fastest growing viral ever.
Google CEO Eric Schmidt has urged North Korea to allow more open Internet access and mobiles to benefit its citizens.
To raise awareness around the perception of blind people in Russia as helpless, charity association “The right to smile” together with the agency Hungry Boys, launched a project called Blind. See why it’s our viral of the week below…
Social Network Moi Mir (My World), the third largest social network in Russia, has launched a “Fotomagic”, a processing service filter for images.
In a UK first, Marie Claire is inserting a video ad on the pages of its October issue, set to play once a reader turns to page 35 and 35.
Chinese search engine Baidu has inked a deal with Edinburgh-based flight search company Skyscanner, posing a challenge to Google’s advantage in the lucrative online travel sector.