JCDecaux, the world’s largest outdoor advertising company has started its digital transformation of London’s bus shelter network- meaning commuters will see 84-inch fully connected, dynamic HD screens on their journeys to work.
New research has revealed Mother’s Day spending plans for UK shoppers. The survey (of 1,000 household shopping decision makers) indicates an increased level of shopper involvement this year, presenting retailers with a great opportunity to inspire shoppers and increase sales.
Almost two thirds (60%) of searches related to Mother’s Day will take place on a mobile phone, according to new research.
Over a third (36%) cannot measure the business results of digital investment, with a lack of funding and conflicting KPIs cited as key reasons for the shortfall, according to a new study.
A major digital tipping point has been reached – with the percentage of UK online retail sales made through mobile devices (smartphones and tablets) exceeding 50% for the first time, according to new figures.
Loyalty schemes could be disappointing customers and costing retailers conversions, with 33% disappointed by lack of personalisation in traditional loyalty schemes, according to new research.
Google is expanding its same-day delivery service to fresh groceries, competing with the likes of Amazon and Instacart.
The latest figures from the IMRG Capgemini e-Retail Sales Index have revealed a strong start to 2016 for online retail sales, with a 15% Year-on-Year increase in January 2016. This is more than double the 7% increase recorded in January 2015.
Paul German, VP EMEA, Certes Networks gives five essential Do’s and Don’ts for retailers to keep in mind when putting strategies in place to keep customer data protected from the hackers.
James Brooke, CEO of Amplience, explains how simultaneously improving the reach, quality and agility of digital content is vital to retail sales performance – something few retailers have got to grips with, according to results from the first Amplience Big Content Index.