Walmart buys Amazon rival Jet.com for $3.3bn
Retail giant Walmart has bought online retailer Jet.com for $3.3bn (£2.5bn), one of Amazon’s biggest online challengers, in a major statement of intent from the superstore giant.
retail
Top retail tips: Click and Collect or get left behind
The inconvenience which can sometimes occur with home deliveries has led consumers to look for more convenient and flexible ways to receive their purchases. Bright Masih, Retail Account Director, Black Pepper Software, looks at the expansion of Click & Collect and how retailers need to utilise the service.
Guest comment: Why flexibility is business critical
John White, managing director of Radical Company, looks into the four areas businesses must consider when embarking on a digital transformation project to protect against failure.
Guest comment: The future of advertising is co-creation
Ad blocking means that brands are having to find more creative ways to reach people. The result is a rise in branded content, with brands collaborating with content creators to produce videos, films or stories that resonate with their audiences. What makes this content succeed? Do brands need to relinquish control for branded content to … [Read more…]
Amazon tests ‘Uber-style’ delivery scheme: Car owners become posties
Amazon is testing a new scheme where it pays ordinary people to deliver its packages.
Guest comment: Forget personalisation, see the bigger picture
If anyone in online retail still thinks personalisation is the answer, they are asking the wrong question. Sören Meelby, VP Marketing at Apptus, tells it how it is.
Pokémon Go! launches in UK: How can brands catch the craze?
Pokémon Go, the hugely popular augmented reality game has finally launched in the UK. But how can brands capitalise on the latest mobile craze?
Top skills tips: Three steps to a successful digital transformation
Sébastien Vugier, SVP Global Sales Solution Center, Axway looks at the importance of digital technologies when it comes to a successful business.
Future tech: 5 ways immersive experiences are changing the marketing rules
The rise of new technologies such as virtual reality, Artificial intelligences and wearables are rewriting the rules of marketing, according to a new report.
Top tips: A guide to implementing custom apps to meet business needs
Many firms have turned to apps to reduce inefficiencies, with off-the-shelf apps being the favourable option. However, apps of this type tend to be generic in order to appeal to a wide audience. Andrew LeCates, Director, Solutions Consulting, FileMaker, Inc, argues why custom apps could be the answer for their business.