retail Archives

World Cup marketing trends: 4m bored Brits shop on their smartphones during matches

July 4, 2018

Online retailers are expecting a ‘boom’ in mobile purchases with over 4 million Brits shopping on their smartphones while watching the 2018 World Cup.

Retailers boost investment in machine learning and voice search to improve digital marketing

July 4, 2018

A significant number of retailers plan to invest in transformative technology including machine learning and voice search to enhance their digital marketing campaigns, according to new research.

Retailers’ failure to deliver a consistent omnichannel experience ‘worse than expected’

July 3, 2018

Over half of ecommerce platfiorms 'won't be fit for purpose next year'

Retailers are failing to provide a consistent omnichannel experience, according to original research by global provider of unified commerce solutions, PCMS.

Tesco tests till-free stores with ‘Scan Pay Go’ app

June 29, 2018

Tesco is testing a new “shop and go” technology that lets customers scan and pay for their groceries on their smartphone and then walk out of the store without visiting a till.

Top 11 brands that should be jumping on the Love Island bandwagon

June 28, 2018

Love Island has become hugely popular in the UK, and retail brands with strong affinities to the viewers of the ITV2 reality show have a great opportunity to target the captive audience across social and digital advertising, according to new research.

Brits buying gift cards for personal use

June 27, 2018

Nearly half of UK shoppers (47 percent) are purchasing gift cards to spend on themselves, according to new research.

Lost for words: 60% of 16-24s use the same password for multiple accounts

June 25, 2018

More than two in five (44%) Brits use the same password for multiple accounts, according to new research.

Cannes Lions winners: Xbox lets fans sell own customised controller designs

June 22, 2018

The Cannes Lions jury awarded the top ‘Creative Commerce’ prize to Microsoft XBox Design Lab’s “The Fanchise Model” campaign, created out of McCann London.

Cannes Lions winners: ‘Today at Apple’ wins experience award

June 22, 2018

Apple won the “Brand Experience and Activation” Grand Prix at Cannes Lions for the “Today at Apple” program at its retail stores.

Stress Shopping: Fifth of UK consumers find shopping a stressful experience… even online

June 18, 2018

Just under a fifth of UK consumers (18%) find that going shopping makes them feel stressed, while more than 1 in 10 experience high stress levels while buying online.