Digital marketers are aware voice search will impact the way they market products and services, but almost a third (29%) aren’t actively doing anything to address the changing landscape, according to new research.
Furniture retailer Ikea plans on opening a string of smaller high street stores and starting a 24-hour delivery service due to the number of online shoppers buying goods around the clock.
UK online retail sales were up strongly again during June this year, as the hot weather and start of the FIFA World Cup spurred a 16.9% year-on-year (YoY) growth of retail sales, according to new research.
Amazon may have stumbled on its sales day due to labour strikes and tech issues, but it provided a prime opportunity for other retailers to boost their own sales, especially for tech and sports.
Emails are opened and read 18.1% of the time, continuing the positive trend seen last year, and consumers are still just as likely to click, with click-through rates remaining at 1.9% year-on-year.
Amazon’s Prime Day is the biggest loss-leader in history, enticing millions more shoppers into Prime membership, says e-commerce delivery specialist ParcelHero
Lack of direction behind digital transformation is costing retailers dearly, as almost three quarters (74 per cent) admit to undertaking projects not linked to the overarching business strategy.
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