retail
Top tips: How brands are preparing for the “access on demand” economy
More and more people are signing up for subscription retail ser vices like Dollar Shave Club. Mass personalisation at scale is the future of retail, but it how can you engage customers or prospects if you no longer own the point of sale? Julian Kramer, Chief Experience Ambassador, Adobe EMEA looks at how brands are … [Read more…]
Early ‘Blackvember’ campaigns pull Black Friday online spend down
£1.49bn was spent with UK online retailers on Black Friday 2018, which was up +7.3% on the same day last year but below forecasts. IMRG looks at the trends behind the numbers.
VIDEO BLOG: Why the online retail post-purchase experience matters
Julia Henry at parcelLab explains why the online post-purchase experience is vital to online retailers as a way of building loyalty, retaining customers and also increasing sales.
Online purchase experience is worse at Christmas, say British shoppers
Despite nearly half of British shoppers now doing at least half of their Christmas shopping online, 44% say the online delivery is worse during the festive season, according to a new survey commissioned by parcelLab.