Marketers “feel the need to hoard customer data”
Nearly 9 out of 10 (86%) UK and US marketers believe that for maximum success they need to collect as much information as possible on their customers.
Regulation
Top challenges for big business in this data-driven year
Mark Lindsay at Experian, looks at the top challenges for big business in this data-driven year, which incorporates research from the company’s 2017 Digital Marketer Report.
Rise of automation: Do we need to ‘humanise’ CRM?
With GDPR looming and the increasing reliance of marketers and CRM programmes in data and automation, Amaze One is launching a call to arms for the industry to address the need and importance of human insight for successful marketing programmes – and why addressing this now will help hugely once EU regulation sets in.
EU privacy rules: One in four firms “still unprepared for GDPR” (and Brexit won’t help)
A quarter of marketers (26%) believe their companies are still unprepared for the introduction of the EU General Data Protection Regulation (GDPR), with just over half (56%) reporting that they feel prepared and 5% believing it’s not their responsibility, according to new research.
What 2017 holds for customer experience: big data and the rise of immersive personalisation
As we start the new year, Gagandeep Gadri, VP, Head of Customer Experience & Analytics, Capgemini Consulting UK looks at how retailers, brands and marketers will look to perfect the customer experience in 2017.
EU referendum: SMEs back remain campaign (but only just)
Britain’s small and medium-sized enterprises (SMEs) are in favour of the UK remaining in the European Union, but only by a small minority and with many firms still undecided. according to a new survey.
GDPR: What are we going to do with your data?
With hacks and data leaks grabbing more headlines each year, how do you avoid becoming the next data disaster? Christine Andrews, managing director of DQM GRC, looks at how companies can protect themselves and comply with new European GDPR legislation.
New EU laws: Massive £15m fines for mishandling consumer data
The European Parliament has voted on the biggest shake-up of data protection laws for 20 years, promising bigger fines for companies that fail to look after consumer’s data.
UK to ban online junk food ads aimed at kids?
In a major move, sugary and fatty food adverts shown around children’s content online could soon be banned in the UK.
Strict new EU data sharing rules threaten huge fines
Technology companies could face fines of up to 4% of their global annual turnover under new European rules on data protection.