Privacy
Most consumers are happy to share data (but only if the benefits are clear)
Consumers would like more control over their data and greater insight into what the benefits are to them, according to new global research.
GDPR one month on: Large rise in privacy complaints across Europe
The ICO has reported a sharp rise in complaints after GDPR, from a rise in breach notifications from organisations, as well as more data protection complaints following the activation of the law.
Your ads are annoying people: 6 tips for better mobile advertising
Advertising is irritating too many consumers and failing brands in the process. Neil Johnson, creative solutions manager at mobile advertising technology company, TabMo offers a guide on how to make mobile ads that are ‘not annoying’.
Ad data wars: Apple blocks Facebook and Google tracking tools by default
Apple is updating its Safari web browser with an option for users to block Facebook and Google’s data collection practices.
AgeChecked teams up with Blockchain platform for age verification
AgeChecked, a solution provider for online retailers of age-restricted goods and services, has partnered up with Blockpass, a blockchain-based identity application, to offer users age verification certificates that enable them to prove their age when interacting or accessing services online.
Days before GDPR, consumers reveal what they really dislike people doing without permission
With the headlines full of stories about how unprepared marketers are for GDPR, new research from Databoxer gets to the crux of what British consumers hate people doing without getting permission first — whether it’s brands or even friends, family and strangers.
81% of UK marketers feel ready for GDPR (but employers may not be)
GDPR awareness is at its highest level since 2016 and 81% of marketers feel prepared, but 7% say their employers still have no plan in place, according to new research.
Top GDPR tips: All the re-opt in mails are pointless and bonkers
As the GDPR deadline approaches, many brands are scrambling to send out emails enticing people to re-opt-in to their marketing messages. Komal Helyer, director at marketing automation suite Pure360 explains why this is not necessary for brands to be GDPR compliant and is alienating consumers.
Have your customers given consent? How marketing departments can prepare for GDPR
The development of new technologies has resulted in multiple channels and devices for consumers to interact with, giving marketers access to more data than ever before. With the imminent implementation of the general data protection regulation (GDPR), marketing departments will have to significantly change how they collect, store and process any data. Here, Nigel Crockford, … [Read more…]