Google to block paid-search keyword data
Google is planning to encrypt paid-search keyword referral data, meaning advertisers will no longer see the terms people have used to arrive on their sites via paid clicks on AdWords ads.
Privacy
Data privacy now ‘critical brand differentiator’
Data privacy is now a “critical brand differentiator” for businesses looking to acquire new customers, with consumers’ decision to share information driven by the use of trusted channels and transparency, new research.
Mega founder Kim Dotcom launches political party
Kim Dot Com, the controversial founder of cloud storage site Mega, has formed a political party in New Zealand.
Larry Page outlines Google’s future: Why less privacy could be a good thing
At this weeks TED technology conference, Google CEO Larry Page outlined his vison for the internet giant’s future, with robots, driverless cars, Wi-Fi balloons and hands free searches featuring in his plans.
WhatsApp founder denies plans to open user data to Facebook ads
WhatsApp founder Jan Koum has dampened “careless and inaccurate” rumours about possible changes to the messaging app’s privacy policies following its $19bn Facebook takeover.
Google expands search encryption globally- starting with China
Google has started to encrypt searches made by people in China, as part of a wider attempt to inhibit government spying around the world.
New European data protection laws: Risk of €100m fines for breaches
This week, the EU has updated its 19-year-old data protection laws, with stronger safeguards for citizens’ personal data. The new European data protection laws mean that companies found in breach of users’ personal data rights will risk fines of up to €100m.
Web inventor calls for Internet ‘bill of rights’
On the day when the Internet turns 25, Sir Tim Berners-Lee, the inventor of the world wide web, has called for a ‘Magna Carta’ bill of rights to protect its users.
McDonald’s first SnapChat marketing campaign: LeBron James stars in mobile ‘story’
McDonald’s has become the latest brand to run a SnapChat marketing campaign, using NBA star LeBron James to generate buzz on the popular self-destructing photo-sharing app.
Social media revolution ‘has only just begun’- KPMG
As Facebook celebrates its 10th birthday, Malcolm Marshall, KPMG’s head of Information Protection & Business Resilience argues that we have only just seen the start of the social media revolution.