Google forced to reveal more data collection practices
Google is to rewrite its privacy policy following pressure from the UK Information Commissioner’s Office.
Privacy
Facebook takes on Twitter with Super Bowl ad format
Facebook is letting advertisers buy ads based around the Super Bowl audience, as the social network looks to emulate Twitter’s success in monetising real-time events.
Marketers need to look ‘beyond the law’ to win customer trust- industry watchdog
The head of the one-to-one marketing industry’s watchdog, the DM Commission (DMC), has said that marketers must now look beyond “complying with the law” to following principles that “put their customer first” to win trust, create effective marketing and prevent consumer complaints.
The end of Google Glass? Tech giant halts sales but vows eyewear will go on sale in future
In a surprise move, Google has stopped selling the prototype version of its Google Glass eyewear device ‘in its current form’, but said it still aims to sell smart glasses in the future.
Right to reply: Consumer trust key to wearable success
This year has seen an unprecedented number of wearable and connected devices revealed at the annual Consumer Electronics Show (CES). Pierre Naggar, MD Europe, Turn, looks at how marketers should be looking at harnessing the wearables sector, without creating privacy concerns amongst consumers.
Moonpig suspends app after customer security fears
Personalised card company Moonpig has disabled its mobile app “as a precaution” over claims the firm’s online security is “vulnerable”.
Google plans child-friendly YouTube and Chrome browser
Google is developing child-friendly versions of its search site, Chrome browser and video-sharing service YouTube, according to a US report.
Women more likely to use ‘connected living technology’ than men
Four in five women in the UK (83%) will embrace connected technology to save time and provide a smarter way of living, according to new research.
Top ecommerce tips: 2015’s biggest trends for online retail managers to address
Gartner recently released its Top 10 Strategic Technology Trends For 2015 with many of the items on the list proving to be potentially disruptive to the eCommerce industry. Here, Gavin Masters, Head of eCommerce Consultancy at Maginus, explains the importance for retailers to react to these developments.
New Google ‘Inbox’ app lets users manage email deluge
Google has launched a new app designed to help users sort their emails more efficiently.