British shoppers reject facial recognition and personal greetings when entering brick-and-mortar shops, but welcome product personalisation and location-based offers in stores, according to new research.
A quarter of UK consumers hit with more than 2,000 irrelevant marketing communications every year, according to new research looking into into the importance of privacy and personalised experiences.
UK Home Secretary Theresa May has been named internet villain of the year at this year’s ISPA awards, for pursuing a controversial communications data bill.
Privacy campaigners have boycotted talks aimed at creating a code of conduct for companies keen to use facial-recognition technology.
This week the public have the chance to shape a ‘Magna Carta for the digital age’ by voting for My Digital Rights clauses generated by school students from around the world.
How can brands incentivise customers to give them their data? Frédéric-Charles Petit, CEO of Toluna, looks at how brands can use data to achieve the best ROI.
Russian Internet giant Yandex has launched the new version of its Chromium-based browser offering a twist on the traditional format.
Advertisers spent £1.1bn on online performance marketing” in 2014, generating a record £16.5bn consumer spend on price comparison, cashback and voucher websites, according to a new report.
In a blow to publishers and advertisers (and a victory for consumers) a German court in Hamburg has ruled that the practice of blocking advertising is legitimate.
Facebook has admitted that it is tracking non-users, often referred to as ‘shadow profiles’, but denies claims it breaches EU privacy law.