Viral hits like Tiger King and The Mandalorian are creating a sense of FOMO among consumers who’s wallets aren’t able to match their appetite for new content, according to a new report.
With the Disney+ launch in the UK, the streaming war is getting more and more intense. What would that mean for established TV platforms? Ian Stevens, Head of Media at Wavemaker takes a look at the opportunities for advertisers.
New Federal Trade Commission (FTC) guidelines have forced many of Snapchat’s biggest stars to starts labelling videos featuring paid endorsements of brands.
Facebook is tweaking its algorithm to give friends and family more prominence on user feeds, a move that may hurt media outlets that rely on the network to draw readers.
In a high-profile test of the paid content versus ad-funded business models, Google is preparing a YouTube subscription service that lets people pay to watch videos without adverts.
The Daily Mail has launched a premium content channel on its hugely popular website, as the publisher looks to expand its online business model beyond ad revenues.
The Daily Mail has launched a premium content channel on its hugely popular website, as the publisher looks to expand its online business model beyond ad revenues.
With The Sun and Telegraph websites moving behind subscription services later this year, the UK newspaper industry remains divided on the balance between ad-funded editorial and paid content. Last month, subscription software firm Zuora assembled key industry figures from News International, the Financial Times, IPC, Fairfax and Pearson to discuss the future of the publishing … [Read more…]
News International is to start charging readers to access the Sun newspaper online later this year, as the firm continues its paid content strategy amid rising competition from digital news outlets.
The Daily Telegraph has launched a paywall on its website, charging visitors outside the UK a flat-rate fee of £1.99 a month to view articles, after they have viewed 20 articles for free.