UK advertising spend hit a record £4.7bn in first quarter of 2015, but newspapers and publishers reported the slowest growth in digital ads on record and a decline in spending of 6.8% across industry, according to new research.
Digital-focussed media companies like The Huffington Post and BuzzFeed are threatening the dominance of traditional online news organisations like the BBC and CNN, a new report has found.
While many predicted this month’s UK General Election would be finally see the influence of newspapers and TV coverage superseded by social media, the shock results showed that old media still holds a bigger sway over much of the population, according to new research.
As concerns rise over literacy levels in the UK, it seems that digital platforms are having a positive effect on children’s reading habits, according to a new report.
Despite last week’s UK media frenzy around manifesto launches, only 18% of Brits have ever read through any party’s manifesto, according to new research.
This year’s Cannes Lions Festival kicks off in June, but the organisers have already courted controversy with a series of ads urging firms to send their ‘worst employees to the festival, as it’s ‘cheaper than severance’.
Four in five UK smartphone owners use the Internet on their mobile everyday, meaning that mobile optimised sites have become a vital part of any brand’s digital strategy, according to new research.
Programmatic advertising firm RadiumOne has hired Toby Swire, formerly Online & Mobile Manager at ITV, as Regional Sales Manager to run their regional sales operation in the UK.
The UK and Denmark are the biggest web shoppers amongst EU countries, according to new research.
The demise of the newspaper industry has been a topic of debate in the media these last few years and it was widely thought that the blame lies with the internet. But a new American study that analyses the price of attention paid to advertisements shows that in fact the internet is far from responsible.