Google starts to tell publishers if their ads are annoying
Google has launched a new initiative to help reduce annoying advertisements online, by telling websites if they serve ads that people tend to find annoying.
newspapers
Online news trends: Daily Mail readers also start reading Guardian after Trump election
Britain is becoming less trusting and beginning to question news outlets, as a consequence, we are changing our paper preference, according to new research.
Dove mocks Trump with ‘alternative facts’ ad
Dove has become the latest brand to spoof President Trump with an ad campaign based entirely on ‘alternative facts’, with a print ad that has gone viral on social media.
Top presenting tips: How Richard Branson and Caitlin Jenner can help you convert business
Both Branson and Jenner have outstanding profiles in the media and have perfected how to present, but what lessons can be taken from their styles? How can their techniques help us become better presenters and convert business from presentations? Tim Levy, an esteemed speaking and marketing coach, who is scheduled to speak at the upcoming … [Read more…]
City AM hands over website control to brands
In a daring move, free London newspaper City AM is letting brands post articles directly into their website content management system with no editorial control.
AdBlock Plus lets users pay publishers directly via Flattr partnership
Adblock Plus has joined up with Flattr to create “Flattr Plus,” a system for web users who want to pay online content creators.
Newspaper giants attack “illegal” ad blocking Brave Browser
A new web browser that blocks ads and serves its own, giving the viewer a cut of the ad revenue, has been branded “blatantly illegal” by US publishers.
Right to reply: Amazon-Morrisons deal shouldn’t be reason to neglect physical stores
This week, Amazon struck a major deal with Morrisons. Terry Hunter, UK Managing Director at major ecommerce player Astound Commerce, believes that although it is important to have a strong online presence as a retailer in 2016, the value of the physical store cannot be forgotten.
Millenials ‘most trusting’ when it comes to advertising
Trust levels in advertising have remained consistent across earned, owned and paid formats over the past two years, with Millennials (age 21-34) having the highest levels of trust in online and mobile formats, according to new research.
Emap moves all titles online-only in publishing revamp
Emap, the publisher of Retail Week and Nursing Times, is to be rebranded, with all print editions to be scrapped as its parent company moves towards a digital-only magazine and events business.