UK newspapers are set to lose as much as £50m in online advertising revenue as brands use so-called blacklists to prevent their ads appearing next to stories about coronavirus.
Just months after the first case was reported, it is already clear that COVID-19 is having a negative impact on ad spending in China, with forecasts for total media ad spending cut by 6.2%, according to a new report.
News UK has integrated its content apps with Huawei to give consumers three exclusive features on the mobile giant’s AppGallery store.
The publisher of the Daily Telegraph is pulling out of ABC circulation audits, saying it is no longer a ‘key metric’ for its subscriber-first strategy.
More than eight in ten consumers consider a business’ ethics and values before they make a purchase, reveals a new consumer survey. Environmental responsibility, supporting worker’s rights, and ending animal testing are the three most important business ethics in the 2020s.
An increasing number of IT security professionals see future in IoT and social media for general opinion, general news and discussion on IT Security, according to new research.
Often there’s an assumption that older generations favour print while millennials gobble up anything digital. Is this accurate and, if so, how does it influence today’s marketing mix? Ellie Morley-Smith, marketing and communications manager at APS Group looks at how millennials are engaging with print versus digital.
While consumer attitudes towards advertising have stayed consistent over the last year, there remains an opportunity for marketers to improve creativity and holistic cross-platform measurement, according to new research.
Google has launched is a new platform designed to help publishers convert readers into subscribers.