YouTube takes on Netflix with $9.99 subscription service
YouTube is launching a new subscription service called ‘Red’ to rival the likes of Netflix and Spotify.
music
‘YouTube Red’: The new name for Google’s paid music video service?
YouTube could be about to rebrand its paid-for music video service under the name ‘YouTube Red’, according to a new report.
Coca-Cola first brand to buy Twitter emoji for #shareacoke
Coca-Cola has become the first brand to pay for an emoji on Twitter, with a picture of two Coke bottles clinking automatically appearing on tweets when a user types #shareacoke.
Burberry reveals new collection on Snapchat
Burberry’s new spring-summer collection got an exclusive preview on Snapchat for the first time.
Burberry first brand to sign up to Apple Music sponsorship
UK luxury-goods maker Burberry has launched a new channel on Apple’s music, becoming the first sponsor to do so as the electronics giant looks to take on Spotify.
Axe tells ’personalised’ Romeo and Juliet story to Brazillians
Unilever’s deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests.
Video viral of the week: Axe inspires young Canadians to forge their own path
Unilever has started a new ‘Selfmaker’ campaign from AXE that showcases men who have made their dreams a reality.
The death of the disc (infographic)
As digital becomes the dominant source of media, CDs, DVDs and boxed games have been is steady decline. This infographic from VoucherCloud looks at the death of the disc, and how different music, game and television services are competing with each other to suit the ‘on-demand generation’.
Spotify’s ‘creepy’ new privacy policy tracks user movement
Spotify has come under fire for a new privacy policy that collects user’s contacts, photos and media files from their phone and even tracks their movements.
Ad revenues from music streaming to exceed $1billion
Despite the numbers of players offering ‘freemium services’ ad revenues are being forecast to exceed over $1billion worldwide by 2017. Juniper Research has conducted a recent study that predicts Ad’s on music streaming services will be approximately $780million in 2015 and that this will rise to $1billion by 2017. The increase follows an increasing movement … [Read more…]