Red Bull promotes new album with ‘social balloon’ in LA
Red Bull has teamed up with Social Life to launch Swedish pop star Elliphant’s new album.
music
Google reveals most searched for topics: Lamar Odom, Paris and refugees top list
As 2015 comes to a close, Google has released its annual Year in Search, and the top searches go to former basketball player Lamar Odom, Jurrasic World, and American Sniper.
Brit Awards, Eurovision and Leaders’ Debate most Tweeted about TV Shows of 2015
Music awards shows and reality TV competitions have driven some of the biggest moments of Twitter engagement by television viewers, accoridngto new research.
YouTube’s top 10 trending videos of 2015
YouTube has assembled a list of the top ten trending videos of the year, based on “views, likes, shares, searches, parodies, remixes and responses.” Altogether, these ten videos account for over 500 million views and the firm has put together its annual Rewind video celebrating its biggest trends.
Spotify creates personal ‘Year in Music’ for listeners
Spotify has unveiled a new end-of-year feature that gives users a breakdown of what they’ve been listening to in 2015.
Case study: Purina gets puppy love with Buzzfeed powered campaign
In July, Pet food brand Purina teamed up with Buzzfeed to show the unbreakable bond between man and puppy, earning 8 million YouTube views with a strong story-telling campaign.
Microsoft finally axes Zune music service
Microsoft has pulled the plug on its failed music service, Zune, officially ending the war with Apple’s iPod that it lost nearly a decade ago anyway.
Facebook debuts music sharing tool ‘Music Stories’
Facebook is letting people share 30-second song clips with one another via a new sharing tool on the social network.
John Lewis Christmas ad: A social media analysis
The John Lewis Christmas ad has become something of a cultural landmark in the UK. With the latest version set to air on TV tomorrow morning, new data looks at the social media impact of the ads over the past 5 years.
Right to reply: The wider impact of the YouTube subscription service
In response to YouTube launching its subscription service Marco Veremis, CEO of digital content specialists Upstream, considers how the subscription model will move beyond the west into emerging/developing markets. Key differences between the markets means that brands will have to significantly adapt their approach in order to succeed.